Viral Marketing for Law Firms?
Patrick Lamb wonders why no legal websites have gone viral. Why is it that lawyers, who are supposed to be skilled communicators, have failed to make presentations as compelling as Steve Jobs’ introduction of the iPhone?
At first blush, the answer is simple. It seems that the iPhone, with or without Steve Jobs’ presentation, is infinitely more interesting than legal services. But is that really the case? Lawyers can save clients money and make clients money. Money is a lot more interesting than an iPhone, isn’t it?
It’s an interesting question to consider.


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